Ever since we named our sports teams, the Hustlers, I made it clear what
that meant. Hustlers Hustle. This means they play in an alert aggressive
manner. We built our organization around this concept. As we’ve grown as
an organization we have become more organized and formalized and although
we’ve kept our team name we have named our organization UnFettered
Athletics. At some point I realized that people didn’t know exactly what
this meant and, until now, I have not made the time to explain it. People
know through experience, and our mission statement and values, who we are
and what we’re about, but I wanted to explain our name for those who do
I had someone ask me once if this was a play on words with our name. It
is. Our last name is Fetter and our organization is UnFettered. This is
why we capitalize the letter “F” in our name. However, the word unfettered
is not commonly used today. Here is the definition and the application to
what we do:
tr.v. un·fet·tered, un·fet·ter·ing, un·fet·ters
To free from fetters or other physical bonds.
To free from restraints or inhibitions.
Hopefully, few to none of us have ever been restrained by physical bonds,
but we may have been restrained by an illness or have a pet we’ve kept on
a leash of some sort. When one goes from being restrained to being
unfettered their first inclination is often to run. They are so excited
and ready to get out that they just go; as fast as they can. But, along
with that they will often make the comment, “When I get out of here the
first thing I’m going to do is…” Whether it is a place to go, people to
see, or food to eat they have an ambition for when they become unfettered.
There is a goal in mind. This is how we want our players to play, our
coaches to coach, and our parents to parent. We want to play with an
aggression of being unchained. We want a resolute focus and determination.
We are uninhibited and unrestrained from mental limitations. There is
nothing that can stop us as we work together as a team with one desire and
one heartbeat. We want our goal to be the only thing on our mind and to be
relentless until it is achieved. In other words we want to be alert about
our mission and purpose and aggressive in our execution to accomplish it.
To play unfettered is to hustle. UnFettered Athletics is our organization,
the Hustlers are our teams. UnFettered athletes are Hustlers. Hustlers are
alert and aggressive, on the court/field and more importantly off of it.